Gufram
Gufram is an Italian design brand created in 1966 in Turin, famous for its unconventional creations that merge art and design into iconic objects and furnishings. Celebrated for bold shapes and an ironic spirit, Gufram creations redefine the concept of household objects, transforming every product into a contemporary pop design sculpture.
( Where I am )
Barolo / Italy
( Category )
Home Decor
( Materials )
Technical materialTissue
Founded in 1966 by the Gugliermetto brothers as a creative workshop in Turin, Gufram has become a symbol of Italian Radical Design thanks to collaborations with avant-garde designers and artists. The brand has revolutionized the design landscape with objects that defy convention and combine aesthetics, irony, and material experimentation. Among the creations that have become absolute icons of contemporary design are the Bocca sofa inspired by pop art lips, the Pratone chaise longue reproducing a grassy lawn, and the Cactus coat rack, a symbol of humor and anti-design. Gufram's experimentation is linked to the innovative use of polyurethane foam, which, thanks to its malleability, allows organic and sculptural shapes impossible to obtain with traditional materials. > Geo: An exclusive patented coating called Guflac® is then applied over these shapes, an elastic finish that provides uniform surfaces, vibrant color, and a unique tactile sensation.
Over the decades, the brand has collaborated with international designers and artists to offer collections that go beyond simple furniture: they are objects that tell stories of dreams, irony, and visual culture. Gufram works have been exhibited in world-renowned museums such as MoMA in New York, the Triennale in Milan, and the Centre Pompidou in Paris, consolidating the brand's role as a bridge between art and design. For those in Bologna seeking design objects that unite art, functionality, and a provocative spirit, Gufram offers solutions capable of defining spaces with character, creativity, and strong aesthetic identity. The collections include not only furniture and seating, but also home decor items and decorative objects that break conventions and become true protagonists of any environment.
Radical design combining art, form, and visual irony
Gufram’s mission is to create design objects that transcend the boundary between function and art. The brand promotes a vision in which household products become sculptures, sensory experiences, and aesthetic provocations, helping to redefine the way we live in spaces and interact with objects. Founded as an artisan workshop where traditional craftsmen intertwined skills with creative languages, Gufram has made material and formal experimentation its hallmark. The use of polyurethane and the Guflac® finish has enabled the creation of bold and innovative shapes, capable of evoking emotion and dialogue.
